Hello

  United States

How to successfully master logistical challenges during Chinese New Year

Chinese New Year has been a part of Chinese culture for 4,000 years. The festivities, which last for weeks, can be a major challenge for freight forwarders and logistics companies in China. Freight volumes in the seaports are very high around Chinese New Year, yet goods often reach their destination much later than planned. Large-scale factory closures and a shortage on production workers are the main reasons for this.

Tradition and symbolism of the Chinese New Year

This year, the Year of the Ox, Chinese New Year celebrations begin on Feb. 12th and end on Feb. 26th, 2021 with the Lantern Festival. According to a legend, the Jade Emperor decided to determine the order of animals in the calendar according to their arrival at a festival. The Ox was the fastest of all, but was tricked by the Rat. She asked him to ride on his back and when they had almost arrived, the rat jumped down from his back and came in first. That is the reason why the Ox is in the second place in the list of Chinese zodiac signs.

Traditionally, in China, money is given away in red envelopes for Chinese New Year. With this gesture, a person symbolically passes on a piece of his or her success and wealth to the next person. The red envelopes are often given within the family to children as well as to parents and grandparents. Even in business, these monetary New Year's gifts are considered a sign of goodwill and gratitude and are often presented as gifts to the children of executives.

State of emergency during the holidays

The new year's tradition has a far-reaching impact on the daily lives of Chinese people and commerce in and out of China. For example, many stores, factories and offices are closed during the first seven days of Chinese New Year. A lot of people use the national vacation period to visit family in the countryside or to recover from the busy year. Factory workers take leave around the holidays, resulting in lots of products not being finished or ready for shipment by the beginning of Chinese New Year. For retailers, shippers and suppliers in China, this makes far-reaching planning and organization in advance essential.

In addition to idle production, the holidays present a particular challenge for ocean freight forwarders. At the beginning of the year, Asian ports are already experiencing a high increase in cargo transport. Local traders are trying to refill their stocks in order to be able to supply the population before and during the holidays. For sea freight out of China, this sometimes means longer delivery times and a rise in freight rates. Experienced shippers therefore try to handle their shipments as early as November or December to meet delivery deadlines, regardless of the holidays.

Avoiding delivery delays with Scope

Riege opened a new data center in Hong Kong back in 2011, creating a fast and secure way to make its transportation management system Scope available to Asian customers in order to address any delivery delays.

By integrating Ocean Insights and other ocean freight modules into Scope, the effort required to record and process shipments can be reduced while at the same time simplifying the scheduling of packages and containers. With Scope freight forwarders can avoid delivery issues and rising freight costs during the holidays through targeted planning and early bookings.

Seeing is believing.

Discover why leading forwarders favor Scope over others.

Request a demo

Cookie Settings

Notification on the use of cookies

We use cookies on our website. Some of them are necessary, while others help us to improve our online offer and to operate economically. We would like to give you the choice of which cookies you allow. You may either reject or accept the cookies that are not necessary by clicking on the checkboxes. You can revoke your consent at any time via the settings in the footer of our website.

Notification on processing your data collected on this website in the U.S.

By clicking on "Accept all", you also consent pursuant to Art. 49 (1) p. 1 lit.a GDPR that your data will be processed in the USA. The USA is assessed by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In particular, there is a risk that your data may be processed by US authorities, for control and for monitoring purposes, possibly also without any legal remedy. If you only select the "Required cookies" button, the transmission described above will not take place. For more information about the use of cookies on our website and the processing of your data, please see our privacy policy.

Required cookies allow you to move around a website and use its features to the fullest extent. Without these cookies, functionalities such as actions performed or text input cannot be obtained during a visit.

Functional cookies are used to enable requested functions such as playing videos. These cookies collect anonymised information, they are therefore not able to track movements on other websites.

Performance cookies collect information about how a website is used, such as which pages have been accessed most frequently. These cookies do not store information that allows users to be identified.

Cookies for marketing purposes are used to target relevant advertisements that are adapted to the interests of the user. They are also used to limit the frequency of appearance of an ad and to measure the effectiveness of advertising campaigns.